EXO’s leader and actor, Suho has gained recognition and respect from the K-Netizens, which is the perfect combination to become responsible for a drinking awareness campaign across the Asia-Pacific region. This is the perfect time to reflect on the consequences of abusing alcohol.
The new campaign is going to have a heavy rollout in South Korea, Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam. The campaign is focused on moderating the drinking culture with a music video and song performed by Suho. The K-Netizens believe the best way of raising awareness is through music.
Suho’s slogan for this campaign is “Enjoy the Flow, Savour Every Moment,” which emphasizes living every single moment of our lives vividly. Wilson Del Socorro, Director for Asia-Pacific also spoke about the influence of this groundbreaking campaign.
“We aim to leverage the growing influence of K-culture creatively to encourage a larger number of adult consumers in the Asia-Pacific region to make more mindful choices and practice moderation.”
EXO’s Suho’s campaign is a major movement of Diageo Korea which is committed to further developing its responsible drinking campaign. There’s no doubt that Suho is also committed to giving his all to help this noble cause.
