Since the release of EXO’s latest album, “REVERXE,” the members have garnered greater attention among the K-Netizens and brands worldwide. Particularly, Kai has ventured into the fashion industry successfully.
On February 27 KST, LACOSTE announced that Kai has been selected as brand ambassador for the sports wear brand ‘LACOSTE’ in Korea. The company released a short but sweet statement on why they chose Kai to be part of the LACOSTE family.
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“The tenacity and focus that Kai shows toward his goals, not to mention his ability to showcase both power and restraint on stage, closely resemble the alligator, which is the symbol of our brand. Kai was chosen as our brand ambassador because his attitude as an artist aligned with founder Ren Lacoste’s philosophies of endurance, willingness to pursue challenges, and style.”
Recently, Kai partnered up with LACOSTE as the Fall/Winter 2025 season model by making iconic appearances during the ‘Paris Fashion Week’ in the second half of 2025. Stay tuned for further campaigns featuring EXO’s Kai.
