- Two of the largest entertainment houses in South Korea have just joined forces.
In an announcement made this Tuesday, January 27; YG Entertainment company confirmed that it will partner with Big Hit Entertainment. This to expand their reach in various areas of the music industry such as “content creation and distribution and media platforms”.
“We have prepared a new turning point for both companies, which have aimed to be the best in their respective fields.
We will grow together through various collaborations that will influence the entertainment lifestyle in general,”
Said the two entertainment agencies through a press release shared this Wednesday morning.
As part of the new union, YG Entertainment artists and content will be featured on Big Hit Entertainment’s worldwide fan platform, Weverse. While YG Entertainment plans to create an innovative model that can provide fans with enjoyable experiences and distribute merchandise from Big Hit Labels artists; including albums and much more.
In addition to the announcement, Big Hit Entertainment also revealed that its subsidiary company beNX also recently invested in YG Entertainment’s subsidiary YG PLUS. Remember that YG Entertainment is home to big K-pop stars like BIG BANG, BLACKPINK; TREASURE, iKON, and many more. While Big Hit Entertainment is also home to big name artists like BTS, TXT and ENHYPHEN.
Regarding their star groups, the companies didn’t say much; although there is a possibility that BTS and BLACKPINK work together in promotional campaigns of their companies in the hands of other groups that are under the record labels that will now work together.
