BTS transforms London with a citywide ARIRANG fan festival

BTS is bringing its large-scale fan event, BTS The City Arirang, to London ahead of the group’s shows in the British capital. Beginning on July 5, 2026, the festival will be celebrated across central London with exhibitions, interactive activities and outdoor installations honoring BTS and their latest album, “ARIRANG.” One of the biggest attractions will take place on July 6, 2026, when the London Eye will be illuminated in the red color associated with this current album cycle for the boy group. A 32-meter floating installation featuring the album’s logo will also travel along the River Thames, creating a special display against London’s skyline.

From July 8, 2026, through July 10, 2026, fans can also visit a media art exhibition at Outernet London, where BTS music videos and album visuals will be displayed across giant digital screens. The Korean Cultural Centre UK will also host the Iconic Looks exhibition, featuring stage outfits worn by the members during their 2019 Wembley Stadium concerts. Visitors will also have the opportunity to enjoy hanbok experiences, dance activities and Samsung Galaxy AI installations throughout the festival. In addition, an eight-stop stamp rally will encourage fans to explore the city’s BTS themed locations.

BTS The City Arirang first launched in Seoul to celebrate the release of the boy group’s latest album before expanding to Busan and Las Vegas. Now, London has become the newest city to host the event. This celebration is taking place in honor of the seven-member team, which will perform two concerts at Tottenham Hotspur Stadium on July 6, 2026, and July 7, 2026, as part of the ARIRANG world tour in the city. The project debuted at #1 on the Official Album Chart in the UK, giving the group their third peak position in the region.