BTS has set the bar high once again with the release of a new line of products from ARIH, a new food and beverage brand now available nationwide at Walmart stores across the United States. Beyond music, BTS is seeking to become notorious beings in the American market, and they are accurately reaching it!
The idols partnered with AHRI to launch a collection that includes instant “Modern Noodles,” dual-biotic sodas, and zero-sugar postbiotic energy drinks inspired by traditional South Korean flavors. American citizens will be able to taste a little bit of Korea’s traditional flavors without leaving their country.
ARIH, a newly launched global food and beverage brand developed by Paldo and hy with BTS, just released an ad featuring Jimin, RM and V.
"ARIH’s restaurant-inspired Modern Noodle, made for everyday meals.
Where Western and Korean meet — seven tastes, redefining comfort.Find… pic.twitter.com/iDnJ4S1UGi
— Jimin Global (@JiminGlobal) April 15, 2026
The noodle line features seven flavors, including Gochujang Butter, Truffle Bulgogi, and Vongole Style. It was reported that each BTS member helped shape the brand, flavor concept, and package design, becoming a special product to purchase, particularly if you’re a BTS fan, better known as ARMY.
In addition, the beverage selection also offers seven flavors in both soda and energy drink formats, which support gut health through prebiotic and postbiotic ingredients. The products are sold in single servings and four-packs, with most multipacks priced at $8.77. Are you ready to give your tongue a little bit of South Korean taste?
