Through a recent announcement, BTS‘ Jungkook has been named the new global ambassador for Chanel Fragrance & Beauty, honoring the innovation and timeless elegance that characterize the brand and generating an enthusiastic reaction on social networks.
A few hours ago, Chanel’s official Instagram account shared a video announcing their new ambassador with new photos of the idol and his own declaration about this decision to be part of this prestigious enterprise.
“Chanel is pleased to announce Jung Kook as global ambassador for fragrances and beauty”, said the new Instagram story alongside new black and white photos of the idol.

“For me, CHANEL is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity.
As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with CHANEL Fragrances and Beauty is especially meaningful to me”, said Jungkook through the brand.
This new era of the BTS member was received with great excitement among fans who reacted with comments like: “He is gorgeous 🔥 Chanel got one of the best 😌”, “A dangerous face card i might say😮💨”, “So proud of my beautiful man 😍🫠💜”, “congratulations jk!!!!”, “this will be amazing!!”.
#ジョングク が「シャネル フレグランス&ビューティ」新グローバル アンバサダーに就任。
「新たな挑戦を恐れずにいたいと思っています」https://t.co/xTkh9SWj4k pic.twitter.com/rWmRcwmpHr
— VOGUE JAPAN (@voguejp) December 11, 2025