BTS’ Jin is all about that tuna once again! In case you forgot, the idol dropped the funny track “Super Tuna” back on December 4, 2021. But the fun just turned into a real deal, as Dongwon F&B, one of South Korea’s biggest tuna companies, revealed that Jin is now their new advertising model and launched a teaser video that featured his viral 2021 hit. The catchy track that started as a joke is now part of a marketing campaign!
#JIN is the new brand ambassador for Dongwon Tuna, Korea's Biggest Tuna can Company! It holds the No.1 market share in the U.S. canned tuna market, selling 200 million cans a year!! JIN is now the global Ambassador to 10 top brands, more than any other BTS member!💪🕺🏻🌎🤝… pic.twitter.com/6qLPXc7vWz
— World Music Awards (@WORLDMUSICAWARD) July 21, 2025
The official commercial drops on July 27, 2025, and it’s not just another ad! Fans can expect collectible stickers, limited-edition tuna cans with Jin’s face, and weekly short-form content on social media. Dongwon clearly saw the viral power of “Super Tuna,” which has racked up over 100 million views, and made business with it. Smart move!
All in all, this brand pairing feels almost destined! With Jin’s sense of humor, fishing obsession, and ARMY’s power, he’s clearly the perfect ambassador. This Dongwon pairing adds to Jin’s multiple brand deals, including Gucci, Laneige, and French jewelry brand FRED. On the music front, the BTS is currently embarked on the “#RUNSEOKJIN_EP.TOUR,” with remaining dates in the United States and Europe.
