A mysterious teaser sparks hype among fans
On December 9, 2025, BTS’ Jimin mysteriously appeared on a teaser showing nothing more than his face in a fogged glass picture. That tiny moment turned the teaser into the most viewed, liked, and commented post in Lador’s entire X history, and their partnership hadn’t even been officially confirmed!
WHO ? pic.twitter.com/6uJO1O6bXL
— 아도르 lador_official (@lador_official) December 9, 2025
BTS’ Jimin confirmed as an ambassador for Lador
Soon after, several popular X accounts such as btschartsdailyc BTSMoments, and PopCrave reported that Jimin was indeed becoming the new ambassador for Lador. At that point, it was all hype: Billboards suddenly popped up across South Korea in spots like Seongsu, showing him with blonde hair, looking like the ultimate luxury hair care king. According to jiminlildevil, the entire product line on the brand’s website sold out shortly after the teaser dropped, proving that Jimin can make a brand an absolute success.
Jimin’s Lador video is now featured on the Olive Young website.
JIMIN WITH LADOR#JIMINxLADOR pic.twitter.com/mfJhuBJ8gN
— JIMIN DATA| Very Slow (@PJM_data) December 10, 2025
Jimin and his current endeavors
Lador has been around since 2007 and is known for salon-level repairing masks, serums, ampoules, shampoos, and treatments that promise science-backed results. Even without an official announcement, the momentum was unstoppable. Meanwhile, Jimin is busy starring with Jungkook in season two of their travel show Are You Sure?!, where they enjoy a 12-day post-military adventure through Switzerland and later Da Nang in Vietnam. The pair is also preparing for the full-group BTS comeback in Spring 2026, which will reportedly have an album and a global tour in the works.
