Through recent reports, BLACKPINK‘s Rosé has been announced as Levi’s global brand ambassador while making history in her career with her participation in a new commercial.
During the Super Bowl at Levi’s Stadium, the clothing brand made its return after 20 years with a new commercial featuring many artists wearing the brand while showing their talents and who become ambassadors of the brand.
After the release of their commercial, they shared a new video through their social networks confirming the star’s identity, including the appearance of Rosé with more images of their collaboration, and then a new statement with the big news.
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“We’ve always been behind originals with stories worth telling. Our global brand ambassadors Doechii, ROSÉ, Shai Gilgeous-Alexander, Stefanie Giesinger, and Questlove are writing theirs in denim. See how their style and stories are shaping what’s next.”
ROSÉ has officially been announced as LEVI's global brand ambassador. pic.twitter.com/BXeQ5c1SeM
— rosie (@roseannepics) February 9, 2026
On social networks, BLACKPINK fans were happy for this revelation and reacted with comments like: “Yassss another GA,” “Wow Congratulations my ROSÉ,” “Our girl never disappoints!⭐️,” “Congratulations Big Bad Rosie Destined to do great things no matter what, like King Bruno said…”
