Lisa from BLACKPINK has officially become a global ambassador for Nike through a long-term partnership announced on January 20, 2026. The collaboration marks a significant milestone in her fashion career, connecting her personal history with the sportswear brand in a worldwide campaign. Lisa is also known for her work as an Amazing Thailand Ambassador, her continued partnership with the oral care brand Dentiste, and luxury brands, including Celine, Bulgari, and Louis Vuitton.
Lisa officially announces she is a part of the Nike family
📸: @Nike pic.twitter.com/8doe0qM8BR
— Complex Sneakers (@ComplexSneakers) January 20, 2026
Nike welcomed her with a statement highlighting her global recognition and influence, “not many get on a first-name basis with the world. Welcome to Nike, LISA,” the brand said. The first campaign images were photographed in Paris and feature Lisa wearing Nike Air Max 95 sneakers. The shoe has a strong connection to street culture and reflects Lisa’s personal style. The “Rockstar” singer shared that Nike has been part of her life since her trainee days, long before her debut with BLACKPINK, sharing memories of her saving up to get herself Nike sneakers for dance practice.
“I remember I saved my allowance to buy a pair of Nike Dunk Highs for training. I was so young, so that moment and those shoes will forever be one of my most vivid Nike memories.”
For the announcement, LISA was wearing the Nike Air Max 95 'Pink Foam,' a pair expected to return soon 🩷🩷
Details: https://t.co/kmoHuGXii0 https://t.co/5Hy9KuWOVV pic.twitter.com/Xrm2LKn4Io
— House of Heat° (@houseofheat) January 21, 2026
As part of the partnership, Lisa will appear in global advertising campaigns and support messages aimed at inspiring women through sport and fashion. Meanwhile, the Thai superstar will conclude the Deadline World Tour with her BLACKPINK members in Hong Kong on January 26, 2026. After that, the quartet will release their first recording project in early three years since their second album “Born Pink.” It will come as a 5-track mini-album titled “Deadline,” releasing on February 27, 2026.
