BLACKPINK’s Jisoo and Pokémon are eager to celebrate Pokémon’s 30th anniversary with a special campaign and announcement. The iconic idol will be taking the Pokémon world to blend it with hers as an ambassador of the brand.
On February 9, Jisoo teased her collaboration with Pokémon with photos from Pokémon’s “What’s Your Favorite?” campaign on her social media with a sweet message: “My fluffy little companion and fellow adventurer—my favorite Pokémon is Eevee. What’s yours?”

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On February 13, Pókemon announced Jisoo as the main and global ambassador for the large-scale global campaign, “What’s Your Favorite.” The idol released her first official pictorial through the campaign, pulling off Eevee-inspired outfits and accessories.
In addition, Jisoo also shared her thoughts on set while filming for the Pokémon 30th anniversary, stating that she loves video games and animation, which makes her collaboration more meaningful.
“I usually enjoy games and animation, and among them, Eevee is my favorite because of its limitless evolution possibilities. As someone who continues to grow while taking on diverse concepts, I feel there are many similarities between Eevee and myself, which makes this collaboration even more meaningful.”

