BLACKPINK’s Jisoo, Willow Smith, and Anna Taylor-Joy bring a distinct creative energy to DIOR as the three A-List ambassadors glow in the new campaign. They are ready to reflect the modern visitation of beauty, which is individual, expressive, and confidently unconstrained.
The new generation of Dior icons is united by contrast, having three amazing but different personalities and three interpretations of glow. The trio stars in a new Dior Addict perfumed campaign created by Francis Kurkdjian, Dior’s Creative Director of Perfumes.
JISOO, Anya Taylor-Joy, and Willow Smith stun together in the new DIOR Addict perfume campaign.pic.twitter.com/ucwHMZ5ie2
— Pop Core (@TheePopCore) December 22, 2025
What’s all about the new campaign?
The collection celebrates mood, instinct, and self-expression as Peachy Glow, Rosy Glow, and Purple Glow are conceived as olfactory expressions of youthful spontaneity, playful, radiant, and emotionally driven.
Visually, Anna Taylor-Joy brings the cinematic magnetism to the campaign, while BLACKPINK’s Jisoo resonates with a generation that sees beauty as both personal and powerful. Willow Smith completes this iconic trio with her fearless creativity, representing all sides of beauty in just one campaign!
