BLACKPINK is officially back with the first stop of their highly anticipated “DEADLINE” world tour, which kicked off on July 5 in Goyang Stadium in South Korea. Despite the hype, K-Netizens seemed to be completely disappointed after the girls premiered their new single, “JUMP.”
The girls previously teased the single on X (Formerly known as Twitter) and other social media accounts by posting short teasers that only revealed a snippet of the song. Ultimately, BLACKPINK created a hyping atmosphere surrounding the new single, which promises to be as huge as their other hits.
뛰어 선공개!!!!
WELCOME TO DEADLINE TOUR#DEADLINE_IN_GOYANGDay1#BLACKPINK_DEADLINE pic.twitter.com/ogH2OMg2LJ
— 두유 ෆ⸒⸒ (@i60808) July 5, 2025
During the concert, the girls performed “JUMP,” which went viral immediately, reaching online communities, where K-Netizens heavily criticized the song. They seemingly weren’t happy with the quality of the song, and they have claimed this is a “B-Class” single for an A-list Kpop act.
Fans, better known as BLINKS, and K-Netizens are waiting for the official release of the song to give a second listen in better quality. However, after all the negativity online, the expectation increases whether the song will change some parts, or they are going to present a brand new song. What are your suppositions on what’s going to happen next?