BLACKPINK is officially back in the Kpop scene with their highly anticipated new single, “JUMP.” The music video, along with the full song, was released on July 11 at midnight as part of the music releases on Friday in the United States. So what do the girls have in store for all of their fans?
From the very first beat, “JUMP” exudes all of the energy necessary to make a party in a whole stadium. The blend of thunderous drums and unpredictable electric guitar harmonies is a mandatory move sound. On the other hand, the music video completed the BLACKPINK Fantasy at its finest.
Jisoo, Lisa, Jennie, and Rosé were highlighted for their charisma in the music video, as the members gestured and danced; people of all ages were enthralled, shaking their heads and dancing with abandon. The music video is a celebration of freedom and enjoying music to the fullest.
The new visual spectacle was directed by Dave Meyers, known for his work on Lisa’s solo “New Woman” and other renowned global music videos. The girls are venturing into the American market with their new song ahead of their shows with the “DEADLINE” world tour, which has become a huge celebration of the girls’ comeback.
