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BLACKPINK hiatus put YG Entertainment on the edge of bankruptcy with a sales slump

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BLACKPINK hiatus put YG Entertainment on the edge of bankruptcy with a sales slump
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It was recently reported that BLACKPINK’s absence in the music industry negatively impacted YG Entertainment. In the first quarter of 2022 alone, BLACKPINK’s absence was reflected in both the company’s sales and profits.

In the first quarter of 2022, YG Entertainment saw a 22% drop in company sales compared to the same period last year. Moreover, its profits dropped by 36% showing that the lack of BLACKPINK put the company on the verge of bankruptcy.

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But as soon as it was announced that the girls will return this quarter, the situation has improved for the label. Since the beginning of the year, the girls have mentioned that they were working on new music for this year.

However, no exact date was ever given. During a recent interview, YG’s CEO reported that the comeback is scheduled for the third quarter of 2022, causing fans to speculate that the group will finally return in August.

The return of the former CEO Yang , also the beginning of the offline activities of YG Artist.

#BLACKPINK will start the WORLD TOUR in the 4th quarter (October-December) after the release of the ALBUM in the 3rd quarter(July-September). #블랙핑크 @ygofficialblink @BLACKPINK pic.twitter.com/G58U0AzyKB

— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) July 1, 2022

It was also revealed that once the long-awaited comeback promotions are over, Jennie, Lisa, Rosé and Jisoo will have a world tour, the label’s CEO assured to Korean media.

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