BLACKPINK has reached another major sales milestone with their new-mini album DEADLINE. The group made its comeback on February 27, 2026, and the release quickly drew strong reactions from fans. On its first day alone, the album sold 1,461,785 copies, which set a new record for the highest first-day sales ever achieved by a girl group on the Hanteo Chart. The strong opening day assured fans that BLACKPINK’s return was a major music event.
BLACKPINK Make History with ‘DEADLINE’ as it becomes the Highest 1st Day Selling Album by a Female Group in K-POP History surpassing aespa’s ‘MY WORLD’ in just 5 Hours. pic.twitter.com/Z5WA1zEFNo
— EMPIRE (@EmpireIX) February 27, 2026
The project continued to perform well throughout its first tracking week. According to Hanteo Chart, DEADLINE sold a total of 1,774,577 copies from February 27, 2026, to March 5, 2026. With that result, BLACKPINK set a new record for the highest first-week sales by any female artist and girl group in Hanteo’s history. With this achievement, BLACKPINK moved past the previous record of 1,698,784 copies, which had been set by aespa’s 2023 mini-album MY WORLD.
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The EP had already made history on its first day, but its full week total made the comeback even more impressive, confirming the strong demand for BLACKPINK’s new music. For fans and industry watchers, the record shows that BLACKPINK remains one of the biggest forces in KPop. The project is supported by two singles: JUMP and GO. It also marks the quartet’s first group recording since their 2022 album BORN PINK.
