In recent reports, BigHit Music talks about the promotion plans for BTS‘ comeback, revealing that this time these plans will extend over the world.
On January 3rd, the boy group announced that their next album will be released on March 20th in an event that will mark the boys’ first comeback in three years and 9 months, followed by a world tour, and more details will be revealed in the next days.
Two days later, the central stairs of the Sejong Center for the Performing Arts, in Gwanghwamun Square in Seoul, were covered with BTS and on the upper part were decorated with the logo and the release date of their fifth album. And then, BigHit Music explained the importance and intentions behind this:
“BTS started in Korea and has grown into a team that is active on stages around the world. As they are making a full comeback after a long time, we held an offline promotion in Korea, which is their cultural root, and in the heart of Seoul.”
“We plan to expand our outdoor advertising to major cities around the world, such as New York, Tokyo, and London.”
[NEWS] #BTS kicks off their promotion in the heart of Seoul!
Big Hit Music explained the significance of this event, saying, "BTS started in Korea and grew into a group that performs on a global stage. Since this is their first full group comeback in a long time, they held an… pic.twitter.com/fGasnTMfWo
— BTS Charts Daily (@btschartsdailyc) January 6, 2026
On social networks, fans from all over the world expressed their excitement with comments like: “Omg!!!! Imagine this on the steps in time square 👏🏻👏🏻🎉,” “more promo coming 😁😁,” “i’m actually loving this kind of promo for bts and the album like WE’VE BEEN WAITINGGG,” “I need to see the NYC one. I hope is up this week. I wouldn’t be able to see it after.”
