In recent reports, BLACKPINK‘s Lisa Thailand campaign was praised for her efforts to increased tourism at Udon Thani’s Red Lotus Sea by the Tourism Authority of Thailand (TAT) making her counntry and fans worldwide proud.
TAT Governor Thapanee Kiatphaibool said that after Amazing Thailand x Lisa campaign featuring the singer at the Udon Thani’s Red Lotus Sea, tourist arrivals increased and many foreign tourists assured to be unfamiliar with the site until now.
Lisa, the Thailand Ambassador & Global pop, many visitors specifically travel to the locations at the promotional images of the campaign and recreate the singer’s photos attracting over 50,000 foreign tourists in the past month, and at least 100 daily boat trips.
LISA’s Amazing Thailand campaign has boosted tourism at Udon Thani’s Red Lotus Sea, with the phenomenon being dubbed the “Lisa Effect,” according to the Tourism Authority of Thailand (TAT).
TAT Governor Thapanee Kiatphaibool said tourist arrivals at Udon Thani’s Red Lotus Sea… pic.twitter.com/uWQMxJNwMb
— Pop Core (@TheePopCore) January 25, 2026
This phenomenom is called “Lisa effect” and is receiving much praise on social networks among fans who reacted with comments like: “Lisa really turned Udon Thani into a must-visit the ultimate “Lisa Effect” in action 🌸✨,” “Powerful woman in every room. No one’s ever surpassing her level. She’s in a league of her own,” “This is what is called a real impact, not just an impact on social media, but it also has a broad impact on society and country.”
