Hyunjin x Esquire Korea x Cartier, the triple collab we needed
Stray Kids’ Hyunjin sparked major buzz after unveiling its holiday campaign, Curating Holiday Framed Moments, in collaboration with Cartier for Esquire Korea. The campaign also marks Esquire Korea’s 30th anniversary, making the release extra special beyond seasonal content.
#제작지원 에스콰이어가 까르띠에와 함께 ‘𝘊𝘶𝘳𝘢𝘵𝘪𝘯𝘨 𝘏𝘰𝘭𝘪𝘥𝘢𝘺 : 𝘍𝘳𝘢𝘮𝘦𝘥 𝘔𝘰𝘮𝘦𝘯𝘵𝘴’ 연말 캠페인을 진행합니다. 많은 걸 준비했지만 일단 시작은 현진입니다. 그의 거룩한 화보 이미지로 장엄한 컨텐츠의 여정을 출발합니다.
🔗https://t.co/CpWvOuHPxO@Cartier @Stray_Kids… pic.twitter.com/09rUnrHfMx— ESQUIRE Korea (@esquirekr) December 20, 2025
Category is: elegant yet intense
Designed as a curated storytelling experience, the project brings together three artists who each present holiday moments shaped by their own artistic frame. Hyunjin’s involvement has dominated online conversations, especially since he’s been combining his role as a Stray Kids member and a fashion powerhouse. Fans are praising his pictures due to his powerful and elegant presence.
화보에 미처 다 담지 못한 현진 이미지를 에스콰이어 웹 사이트에 공개합니다. 기자회견 콘셉트를 담아낸 이미지. 그의 감탄스러운 비주얼을 링크로 만나보세요.
🔗https://t.co/P6GEjUIL9x@Cartier @Stray_Kids #스트레이키즈 #StrayKids #현진 #Hyunjin pic.twitter.com/XG7xZ8FymL— ESQUIRE Korea (@esquirekr) December 20, 2025
Hyunjin in fashion during 2025
HYUNJIN X CARTIER FOR ESQUIRE KOREA#HYUNJINxCARTIER pic.twitter.com/FTyzAmH8xt
— 현빵 (@havenfiIm) December 20, 2025
That energy fits perfectly with the campaign’s concept. Known for expressive visuals, performance artistry, and a strong fashion identity, Hyunjin has long mastered the art of being the perfect visual idol, turning moments into statements. Adding to the occasion, Cartier’s timeless design language makes the collaboration feel refined, emotional, and elegant. Instead of loud marketing, the campaign focuses on framed emotions and storytelling, making it one of the most anticipated fashion and KPop crossovers closing out 2025.
