Will Stray Kids be the next BTS? In an article, a South Korean media outlet mentioned 3 reasons why the group could become the next “Kings of K-Pop”.
On November 24th, Korean outlet Business Post published an article titled “Who’s Next to Replace BTS? Reasons to Choose JYP’s Stray Kids“. Following the news that Jin will be enlisting for military service, the group will focus on their individual projects until they each enter their military service.
For this reason, the group will be absent until they return as a group in mid-2025. Entertainment companies are expected to take over the group’s positions with stronger marketing and debuts, but it’s not easy being a group that replaces BTS, since you must have these “3 success factors to be number one“.
These BTS success factors can be broadly divided into performance, music, and communication. The media outlet said:
“First of all, if we look at BTS’s performances, they put a lot of emphasis on the visual aspect, such as beautiful and colorful videos, especially since they are aimed at foreign markets.
Musically, since BTS writes most of their own songs, fans tend to easily relate to their stories or the music they create, the musical sincerity of the lyrics and composition seems to have touched the hearts of fans.
Communication is the most important part of BTS’s success, as before their shows, the group talks to fans through personal social media and they started a blog“.
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“In terms of acting, Stray Kids is a bit experimental, many made special mention of their 2021 Golden Disc Awards performance, donning Hanbok-style clothing and flying through the huge crowd of fans.
Stray Kids combines sets, compositions, performances, costumes and props into a show that offers a variety of attractions“.
In terms of music, 3RACHA appeared, a musical trio consisting of Chang, Han, and Changbin, they wrote and co-wrote all of Stray Kids’ records, apart from them, all members also participated in creating and releasing their own music through through mixtapes.
When it comes to communication, Stray Kids constantly communicates with fans through blogs, via YouTube, and social media platforms.
“Stray Kids is currently considered the fourth-generation boy group with the most interest among overseas fans“, the outlet said.
