TXT’s Yeonjun‘s success with the second installment of his “NO LABELS” series is not exclusive to the K-Charts and international market but also to the gastronomic fields. The idol is currently celebrating a unique Kpop record as a sweet victory with “Ice Cream.”
On June 16, TXT’s Yeonjun released a special collaboration dessert inspired by the title track, “Ice Cream,” which was completely sold out of its initial stock. The “Sour Lemon Yogurt” cup has already sold more than 40,000 units, establishing a new record for K-pop artist collaboration products released this year.
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GS25, a convenience store operated by GS Retail, launched a "Sour Lemon Yogurt" cup product on the 16th in collaboration with premium dessert brand Yoajung and dessert manufacturer Roromello. The product was designed inspired by "Ice Cream," the title track of… pic.twitter.com/b38q37U9aM
— TXT INTERNATIONAL (@TXTintl_twt) July 20, 2026
The product’s packaging playfully reflects the song’s theme, and each cup includes exclusive fan treats like a mini photo card and a random sticker, making it a must-have for fans. Ultimately, Yeonjun is currently considered a genius in marketing, as the idol is taking advantage of his great success to bring other products that surely will become sensations and transcend to a historic moment in the idol’s journey.
