TWICE is receiving love for one of their oldest songs! Their track “Strategy,” originally released in December 2024, has just debuted at No. 92 on the Billboard Hot 100 for the week ending August 2, 2025. Thanks to its recent inclusion in the KPop Demon Hunters soundtrack, the song is having a resurgence and has charged up the U.S. charts for the first time.
But this is not TWICE’s first walk on the Billboard Hot 100 chart! It actually marks the group’s fourth entry on the tally. Their previous entries include “The Feels (#83),” “MOONLIGHT SUNRISE (#84),” and “Takedown (#76),” the latter featuring Jeongyeon, Jihyo, and Chaeyoung. Their version of “Take down,” also included in the KPop Demon Hunters soundtrack, is gaining momentum with a new peak this week.
While “Strategy” may have taken its time climbing up the charts, its success proves that good music always finds its moment! In addition, the popularity of KPop Demon Hunters is showing no signs of slowing down, and TWICE is leading the wave with their own contribution to the film. Most recently, they released their 4th full-length Korean album “THIS IS FOR” on July 11, 2025, and are supporting the project with a tour of the same name.