It’s official, Netflix’s Squid Game 3 is back and taking the top spot! The global phenomenon starring Lee Jung Jae has once again captured the world’s attention, topping the brand reputation rankings for K-dramas in July. According to the Korean Business Research Institute, the rankings were based on data collected between June 8 and July 8, 2025, analyzing everything from viewership to audience buzz.
Here’s a breakdown of July’s top 10 K-dramas, ranked from number ten to the ultimate number one:
10. The Haunted Palace
This mystery drama has built a loyal fanbase with its chilling setting and suspenseful plot twists.
9. Our Movie
A slice-of-life drama that feels like a warm hug, this one explores friendship and healing through the lens of a group of indie filmmakers chasing their dreams.
8. Oh My Ghost Clients
A quirky supernatural comedy where ghosts hire a human to solve their earthly problems.
7. Queen’s House
Political drama meets royal scandal in this modern take on monarchy and power.
6. Head Over Heels
A romantic comedy that brings old-school charm with a current twist.
5. For Eagle Brothers
An action-packed military drama that mixes brotherhood, betrayal, and national pride.
4. Good Boy
This crime thriller follows a morally gray detective chasing justice while hiding secrets of his own.
3, Mercy for None
Revenge is the name of the game in this drama about a prosecutor who turns savage.
2. Our Unwritten Seoul
This heartfelt drama starring Park Bo Young and Park Jin Young ruled last month’s rankings. With emotional depth and poetic storytelling,
- Squid Game 3
With a brand reputation index of 7,984,003, this season is a true juggernaut. Tension, survival, and moral questions return with deadly games in between.