Through a new report, The New York Times compares BTS to Michael Jackson‘s global impact while discussing the boy group’s recent controversy related to the Grammys.
On August 9th, the media shared an opinion article due to the K-Pop group’s decision to not submit their music to the Grammy Awards after their Asian Pop new category to address the racism and exclusion experienced in the music industry.
The media recalls that K-Pop and the popularity of Asian music are in full growth worldwide, so “The largest Asian entertainment companies, with lots of new acts to promote, may not want to fight that system on principle.”
However, they continued to point out the bravery of BTS by saying, “But BTS, possibly the biggest act in the world since Jackson, is perhaps the only Korean recording act with the freedom and leverage to spark a reckoning.”
This way, one of the biggest media outlets in the world recognises BTS’ powerful impact, which has managed to reach people from each continent just like Michael Jackson did with his music and history, which is still breaking records.
BTS has become the only K-Pop act with the strength enough to make a statement and a difference for their culture and predecessors: “Every artist, whether BTS or Bad Bunny, deserves access to the largest market without being filtered out or qualified.”
