Sydney Sweeney has been making headlines all summer, and not for her acting. The Euphoria star is reportedly dating music manager Scooter Braun, according to TMZ. Sources say the two have been spotted on multiple dates, though it doesn’t seem to be serious yet. The rumors first surfaced in June 2025, when a TikTok video appeared, showing Sydney, Scooter, and her friend Amélie Tremblay hanging out in Venice, Italy, during Jeff Bezos’ wedding celebrations.
Their new dating era arrives as both are going through changes in their personal lives. Sydney Sweeney ended her engagement to Jonathan Davino earlier this year after a seven-year relationship. Meanwhile, Scooter Braun finalized his divorce from Yael Cohen in 2022, also after seven years of marriage. With both freshly single, their European outing fueled the internet’s curiosity and ignited chatter across social media.
But this pair’s love life isn’t the only thing sparking chatter. In late July 2025, her American Eagle ad campaign drew fire for a concept many felt crossed the line. The ad featured Sydney whispering about “genes.” Critics accused the campaign of leaning into eugenics imagery, while others pointed out the actor’s heavily sexualized image in the campaign. Meanwhile, Scooter Braun has stepped down as the CEO of HYBE America and has made headlines after his former client, Justin Bieber, blocked him on social media and decided to cut ties permanently. It looks like this is the perfect dynamic duo: controversial, but not so single anymore