RIIZE brought their own sunrise to New York City as they illuminated the Empire State Building in a glowing orange hue! The lighting ceremony marked a symbolic moment for the group, celebrating the start of their first-ever world tour, RIIZING LOUD, across North America. The event, held in partnership with Amazon Music, highlighted their gratitude to fans in North America. The group stated:
“Just like our team name, we have always strived to rise. Our signature color also reminds us of a sunrise. This building has long symbolized hope and inspiration for many people, so standing here feels like our dreams are rising bigger and clearer.”
RIIZE expressed that their team’s signature color represents both a sunrise and new beginnings. The boy group also expressed how the Empire State Building’s message of hope and inspiration resonates with their personal journeys. The sextet declared they hoped to keep bringing meaningful messages through their music.
Adding a heartfelt touch, RIIZE donated to Musicians On Call, a nonprofit that brings live and recorded music to hospital patients. Meanwhile, the boy group will officially kick off their RIIZING LOUD North American tour on October 31st at the Rosemont Theatre in Illinois, promising to keep the energy shining just as brightly as the Empire State Building.