Early development and casting details
BLACKPINK’s Jisoo officially entered Netflix’s 2026 drama lineup when first look images for Boyfriend on Demand were released on January 7, 2026. The series was introduced during Netflix’s ‘What’s Next’ announcements, confirming Jisoo as the female lead, Seo Mi Rae. This series follows the completion of her previous project, “Newtopia,” in 2025. The drama also stars Seo In Guk and is directed by Kim Jung Sik. The project was originally developed for MBC before being picked up by Netflix as a global original.
In a new development, the show’s first teaser was released today, January 21, 2026, as part of Netflix’s Korean content lineup. In the clip, Jisoo’s character can be seen expressing a range of emotions, from excitement to exhaustion.
Storyline and character background
The story follows Seo Mi Rae (played by Jisoo), a burned-out webtoon producer who feels disconnected from real-life romance. She finds a subscription-based virtual dating program known as Monthly Boyfriend. Inside this digital space, she meets ideal partners without the stress of real-world relationships. Meanwhile, her love interest, Seo In Guk, plays Park Kyeong Nam, Mi Rae’s coworker and professional rival, whose role adds emotional tension to the story.
Production timeline and expected release
Filming for Boyfriend on Demand took place in the Philippines, offering a setting that differs from traditional Korean dramas. On January 21, 2026, Netflix released a teaser highlighting the show within its broader 2026 Korean content slate. While no official release date has been announced, the teaser suggests it could be premiered during the first quarter of the year.