Recent reports named IU and Park Bo Gum as Korea’s most representative advertising models for 2026, showcasing their impressive impact on the industry.
On July 7th, the Busan International Marketing Advertising Festival (MAD STARS) announced the results of its annual survey based on aspects such as potential for campaign casting, brand influence, and public impact by industry professionals.
The results named IU as the top female advertising model for the third consecutive year, and Park Bo Gum topped the male category for the first time after both became the face of the country for starring in ‘When Life Gives You Tangerines’ in March 2025.
This survey also recognizes the impact of rising artists in the rookie advertising model category, in which actress Go Youn Jung and actor Park Ji Hoon stood out after outstanding performances that took them to the top this year. Park Bo Gum is named Korea’s most representative advertising model for 2026.
