HYBE is gearing up for a financial glow-up, and guess who’s leading the charge? Yep, BTS! Experts are predicting a 45% revenue jump and a nearly 50% profit boost by 2026—all thanks to the group’s highly anticipated post-military reunion. Even with the global economy going through a rough time, BTS’ dominance might keep their company on top.

BTS’ return is already boosting investor confidence, with fans (and stockholders) counting down the days. But it’s not just the “Dynamite” singers—HYBE’s financial power comes by the name of groups like ENHYPEN, LE SSERAFIM, and TXT, plus rookie risers BOYNEXTDOOR and ILLIT. These groups are slaying in sales, tours, and streams, helping the agency snatch market share while others play catch-up.

And let’s not forget Weverse, HYBE’s fan and merch platform that’s becoming a money maker. According to analyst Kim Min Young, HYBE’s got “abundant growth momentum,” unlike some rivals stumbling with hiatuses and flops. HYBE is building a K-pop empire ready to explode the moment RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook hit the stage again. Cue the confetti, because the kings are coming.