Brace yourselves, because the feud between NewJeans and ADOR just got a major plot twist! Hot off the heels of NewJeans’ call to fans for a temporary name change, ADOR clapped back with warnings about potential breaches of contract. The girl groups’ choice to change their name and legal declarations to expose ADOR and HYBE for alleged misconduct has clearly ruffled feathers at the agencies!
On January 23, 2024, HYBE’s ADOR released an official statement confirming the validity of their exclusive contract with NewJeans. The agency insisted that changing the group’s name would imply big legal consequences. Despite this, the members stand firm in their decision, citing issues that pushed them to leave their companies and fight for a fresh start with a new group name.
Earlier that day, NewJeans spilled more details about their legal battle. With Shin & Kim LLC (Sejong) as their representatives, they allege HYBE’s ADOR abandoned them, spread rumors online, and secretly contacted their parents to manipulate them. In addition, the “Super Shy” singers asked fans to help them think about a new group name on their new account @jeanzforfree.