HYBE comes under fire after announcing that J-Hope‘s solo album will not have a physical release. These measures are taken to protect the environment, many K-Pop agencies do their best to increase sales and reduce the environmental impact it produces.
HYBE’s latest initiative is a new environmental ESG strategy with J-Hope’s upcoming solo album “Jack In The Box“. Notably, there will be no physical releases of the album, instead fans will receive a QR code for the music and a random photo card.
Fans began to wonder why HYBE should try their new policy on J-Hope’s first solo activity. Many netizens called HYBE a hypocrite.
According to them, he’s just trying to use J-Hope’s name to get a good reputation, not really caring about the environment.
When asked why “Jack in the Box” became a CD-less single album, Big Hit Music told CBS No-Cut News:
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“Since this is Chapter 2 of BTS’s career, we plan to show the individuality and different charm of the seven members. J-Hope’s solo album, which marks the beginning of this phase, also made a bold new attempt.
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” to show its own color. We would appreciate it if you could see an album release in a different way than an original attempt“.
“It allows fans to enjoy high-quality music such as CD albums and high-definition photo content in digital form instead of images printed on paper“, he said of features and benefits.
J-Hope is the first of BTS to have a Weverse album, but SEVENTEEN‘s 4th album “Face the Sun” and fromis_9‘s 5th mini album “from our Memento Box” have already been released as Weverse albums.
With the difference that “Face the Sun” offers 5 photobooks and 13 versions decorated with each member’s face, “from our Memento Box” offers a variety of physical albums with 3 photobooks and 2 kino albums, and 10 Jewelcase versions at same time.