When a visionary like Dave Meyers links up with BLACKPINK, you know it’s about to be massive. The group’s highly anticipated comeback single, JUMP, officially drops on July 11, 2025, and the music video is already turning heads thanks to this spicy collab. Meyers, known for directing hit music videos like Ariana Grande’s No Tears Left To Cry, Sabrina Carpenter’s Espresso, Taylor Swift’s Me!, and even Lisa’s New Woman, will be in charge of bringing the song to life. This will mark BLACKPINK’s first single since The Girls in 2023.
The teaser was released on July 7, showcasing the quartet through glowing billboards and high-fashion shots in a futuristic city. Besides serving dazzling visuals, the teaser also gives fans a glimpse of the song! As we take a walk around what seems to be “BLACKPINK City,” we get a chance to hear the instrumental of the song for a few seconds, as the word “Jump” is vocalized.
JUMP made its live debut on July 5 at the kickoff of BLACKPINK’s DEADLINE World Tour in Goyang Stadium. The song and its video mark a return to group activities after the members spent the past few years pursuing their solo projects. Despite their separate ventures, the four remained under YG Entertainment as a unit. With Dave Meyers behind the lens and BLACKPINK back on the mic, JUMP isn’t just a comeback, it’s a K-pop statement.