Ahead of ENHYPEN‘s musical comeback, the boy group surprises with a creative promotional project for their new mini album ‘THE SIN: VANISH‘ that has fans very anxious to listen to their music.

A few hours ago, K-Pop fans discovered Vampire Now, a new website for vampires to check the last news about their world, even divided into categories such as World, Health, Lifestyle, and Style, full of hilarious but intriguing articles, including:

  • “No Sunscreen Needed—Norway’s 24-Hour Darkness, A Vampire Paradise”
  • “Premium Human Blood? Actually Cow Blood—Supply Chain in Crisis”
  • “Forever 17—A Vampire Trapped in High School for 100 Years”
  • “Are Your Fangs Okay?—The Slow Atrophy of the Vampire’s Greatest Symbol”
  • “Is the Vampire Cape Tradition Dying? Younger Generations Turn Away”

The website is also full of advertising images that range from self-help sessions for vampires to energy drinks, but what made it evident that ENHYPEN was behind this was the advertising of their new merchandise product, the Vampire Voice Keyring.

On social networks, fans have shared praise for the boy group for this creative promotional tactic for this new era, ‘THE SIN: VANISH’, with comments like:

“this has to be the most creative way to promote a comeback i have ever seen in my 9 years as a kpop stan…”, “belift’s creative team always eats but this era is a whole other level”, “these articles are fucking good reads i be giggling reading them”, “Girl, whoever made this deserves a raise”, “I love it when ENHYPEN has such a great concept 🙂‍↕️”, among many others.