On January 13th, Belift Lab announced ENHYPEN‘s partnership with the Korean Red Cross and details of their recent reunion that made clear their next steps to promote the blood donation campaign.
According to their recent agreement, the agency alongside the boy group signed a memorandum of understanding with the Korean Red Cross at HYBE‘s headquarters in Yongsan, Seoul, and representatives from both organizations attended the event.
Belift Lab and the Korean Red Cross will use this partnership to create social contribution programs for establishing a sustainable blood donation culture among younger generations led by the members of ENHYPEN.
Jungwon, leader of the boy group, gave some words at the ceremony: “I believe blood donation is an act of sharing where small courage comes together to protect someone’s day and even their life. It’s an honor to help lead and promote a campaign with such a meaningful purpose.”
“I hope today’s moment can contribute, even in a small way, to creating a warmer world.”
For its part, the Korean Red Cross representatives emphasized the urgency of blood donation in Korea, stating that one unit of blood product is transfused every seven seconds nationwide, and expressed their hope that this project would serve as a starting point for developing a blood donation culture.