In recent days, Cha Eun Woo‘s brother drew attention and impressed netizens worldwide with his debut as a developer and AI expert, launching a program for the idol.
During the ‘AI Summit Seoul & Expo 2025‘ held at COEX in Seoul on November 10, Lee Dong Hwi was a speaker for a session titled “AI Recipe: The AI Built for My Brother, Evolving Into a Brand Verification Tool” alongside Unbound Lab CEO Cho Yong Min.
Cha Eun Woo’s brother reportedly introduced a case study on an AI data-crawling model that has recently been gaining attention in the entertainment industry, according to some Korean media:
“Researcher Lee Dong Hwi, who developed an AI data-crawling model for celebrity management, used for stars like his brother Cha Eun Woo, has been receiving collaboration offers from multiple consumer-goods companies interested in applying this technology to their products and branding”.
In his speaker bio, he is described as a researcher at Unbound Lab “conducting studies and consulting for various AIX projects related to bolt-on and roll-up investments” and, as a media major, he “has led numerous marketing projects and explores ways to enhance AI efficiency in solving niche business problems across industries”.