According to recent reports, BTS‘ V was named as the most mentioned Korean artist at Paris Fashion Week after making his historic appearance at CELINE‘s show as its ambassador.
On October 30, emerging reports from Lefty and X’s partnership, covering the Spring/Summer 2026 show held in Paris earlier this month, revealed the K-Pop idol generated a global buzz during his three-day trip to Paris, generating 7.9 million posts on X worldwide.
This figure crowned V as the most-mentioned Korean artist of this year’s Paris Fashion Week and the only Korean in the Top 5 alongside Thai celebrities such as LingOrm for Dior, Freen Sarocha for Valentino, Becky for Chanel, and BLACKPINK‘s Lisa for Louis Vuitton.
Lefty also revealed that just two of the BTS member’s posts generated an Earned Media Value (EMV) of $13.1 million USD, making him once again the first Korean artist on the list, followed by names like Stray Kids‘ Felix and BLACKPINK‘s Jisoo and Jennie.