BTS’ V broke the Internet on August 21, 2025, after the Japanese outdoor brand Snow Peak dropped a short teaser with him as the face of their campaign. The video, titled “He is coming!”, showed him lying on grass in a dreamy forest scene, and fans immediately lost it over his ethereal and dazzling visuals.
The comment sections on different social media apps were packed with fans, who admitted they couldn’t care less about camping gear but were suddenly ready to buy every single item. With this move, Snow Peak is making sure to use BTS’ V as the ultimate sales strategy. And the best part? It looks like it will work for the company!
Meanwhile, V also blessed Instagram with some photos and videos from the gym the same week. Jungkook casually appeared in one of the clips, showcasing his post-military gains alongside V. ARMY quickly fell in love with their “Taekook” moment, commenting on their muscular physiques. And just like that, it looks like the BTS members are back to represent brands and enchant fans.