On October 28th, 2025, BTS’ Taehyung once again proved that his name alone can make the beauty world lose its mind! Two major brands, TIRTIR from South Korea and Yunth from Japan, dropped teaser clips hinting at his ambassadorship. And while none of the videos showed the idol’s full face, fans instantly recognized his features and flooded social media with hype. Both companies teased a “new global ambassador,” setting off a frenzy that had fans studying every frame.
This double tease adds to V’s growing list of luxury partnerships in fashion and other industries. He’s already a face for Celine, Cartier, Compose Coffee, Coca-Cola Korea, and Snow Peak. His August 2025 campaign for Coke Zero went viral for its cinematic style, while Snow Peak’s summer pictorial had him blending outdoors charm and elegance. Take a look at all of V’s 8 ambassadorships here:
Fresh off his appearance at Celine’s Été 2026 Paris Fashion Week show and Vogue World: Hollywood, the BTS member continues to prove he is in a league of his own. Besides being a fashion and brand superstar, V is also working on a full-group comeback with his group. Reports indicate that the eight-piece boy band will make their grand return around March 2026, with a full album and a 65-date tour.