BTS presents a video based on the story of “Arirang”
BTS has released a new animated video inspired by the Korean folk song “Arirang” ahead of the relese for their upcoming album with the same title. The video opens in 1896 and shows seven young men gathered around a phonograph as the melody of “Arirang” begins to play. The story then follows the men as they travel across the Pacific Ocean by ship and record the song in another country, where they share it with local listeners. Later, the animation translates to the present, showing BTS performing on stage in front of a crowd surrounded by purple lights. Watch the animation video below:
The project highlights the song’s historical and cultural meaning
According to Big Hit Music, the video was inspired by historical records that suggest “Arirang” was first recorded in Washington in 1896. The label revealed that the project was designed to help global audiences understand the history behind the song and its emotional meaning. In addition, it was later explained that BTS wants audiences to learn about the lyrics and connect with the Korean feelings expressed through the music. Finally, the last video scene shows BTS standing in front of Gwanghwamun Square, representing the group’s role in sharing Korean culture and history through music. The group will perform at the aforementioned venue on March 21, 2026 as part of BTS THE COMEBACK LIVE l ARIRANG on Netflix. Watch the trailer here:
BTS continues building anticipation for its next album
Along with the animated video, BTS also revealed the cover art and multiple photos for the CD and vinyl variants of “Arirang”. In the image for the official cover art, the seven members are spotted wearing sharp suits that reflect the same visual style seen in the animation. BTS will release their fifth studio album, “Arirang,” on March 20, 2026. See the main cover and the multiple vinyl variants with individual member pictures below:
