BTS’ upcoming release will redefine promotion in the Kpop scene. The idols are gearing up the audience for their upcoming fifth full-album, “ARIRANG,” which is expected to be the most successful of their journey as idols.
On February 6, BigHit Music, BTS’ music agency, rolled out another large-scale project, transforming Seoul into a citywide cultural experience. “BTS THE CITY ARIRANG SEOUL” will take place from March 20 to April 12, featuring immersive cultural spaces across the capital.
On March 20, the album’s release day, major landmarks such as Sungnyemun (Namdaemun Gate) and N Seoul Tower will be illuminated with a media façade display. The project extends beyond landmark installations, as a lounge-style program for enjoying BTS’s music will be set up at Yeouido Hangang Park. BigHit Music explained why they wanted to roll out a major project:
“The project was designed so that tourists and residents alike can experience culture and art in a new way while enjoying BTS’s comeback. The initiative is being carried out in collaboration with the Seoul Metropolitan Government, offering a wide range of activities. Various partnership events, including food and beverage and mobility programs, are also planned. We ask for your enthusiastic anticipation.”