BTS’ Jungkook and his nine Elle Korea magazine covers are a hit
BTS’ Jungkook is stepping into 2026 ready to level up his fashion game. Elle Korea has officially revealed him as the face of its first cover issue of 2026; it comes with not one, not two, but nine different cover versions! hot in Paris and teased through Elle Korea’s social channels in December 2025, the pictorial captures Jungkook blending soft elegance with quiet luxury in different locations. The response to Jungkook’s cover was immediate, with all nine versions becoming bestsellers across major Korean retailers.
Perfect timing, perfect fashion game
The timing could not be more strategic. The Elle cover follows closely after Chanel named Jungkook its first-ever male global ambassador for fragrance and beauty, a major milestone that highlights the chokehold he has on fashion brands. Chanel described his image as bold and modern, while emphasizing his natural self-expression. And the best part? Fans didn’t hesitate; they cleared shelves, refreshed online carts, and turned a fashion moment into a sales takeover.
Jungkook and his plans for 2026
In his Elle interview, Jungkook reflected on artistry, identity, and growth at the age of 28. He spoke about Bleu de Chanel as a fragrance that expresses authenticity rather than forced masculinity, and shared his belief that good music should transcend seasons and trends. With his 2023 solo album “Golden” still dominating global charts and his recent milestone of surpassing 10 billion Spotify streams, Jungkook enters 2026 fully locked in. He was also recently discharged from the military, along with his other BTS members, and the group is gearing up for their 2026 comeback with a full studio album and a world tour. Meanwhile, Jungkook continues to be a triple threat in music, fashion, and bestseller charts.