Recent reports revealed that BTS‘ Jimin‘s family faces trademark controversy, sparking global indignation among fans who defend their business legacy.
For several years, the idol’s father has run one of ARMY’s favorite spots in Busan, the ‘Magnate‘ cafe. However, in recent reports suggest that the lack of trademark registration led to the transfer of the name’s rights to another party.
This situation forced him to change the cafe’s name to ‘ZM-ILLENNIAL‘ in 2024, and a few hours ago, they issued a public notice informing his customers that the clothing store that would be opening near his establishment under the name ‘Magnate’ is not related to them.
This announcement generated indignation from many fans, who accused the new business of profiting from a globally popular brand name for its association with Jimin. The revelation that the new store’s sign uses the same font as the cafe’s former name intensified the criticism.
Comments from BTS fans emerged on social networks such as “not even his father is free from leeches,” “Not just name the styling the font all same lol that owner is such a leech.” “the same typography… this is diabolical,” “Erm wtf???? The shamelessness knows no bounds.” “Make sure no ARMY buys from that store!”
