It’s no secret to anyone that the members of BTS are really popular worldwide, with a really high brand power. So after ending their exclusive contract with Louis Vuitton, several fashion houses want them to be their brand ambassadors.
This is how DIOR recruited Jimin, and announced through a statement that the BTS idol would be its new global ambassador. The news had so much repercussion in the fashion world, that the brand had a massive increase in its stocks, after the announcement regarding the idol.
Since 1992, DIOR started its stock, and this week it reached its highest peak since its entry into the global market. Of course, ARMY (BTS fandom), can’t help but express their pride about it. But this is not the first time the HYBE group has achieved something like this.
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In 2021, the boys signed a deal for a little over a year with fashion house Louis Vuitton to be their exclusive ambassadors, and the brand’s stock also skyrocketed, though not as much as DIOR’s after Park Jimin‘s announcement.