BLACKPINK’s Rosé is fronting a new Puma campaign and putting the spotlight on one of the brand’s latest sneaker drops. The “On the Ground” singer is now the face of the Puma H-Street, a low-profile shoe inspired by an earlier design from the 2000s. The sneaker made a comeback after first releasing in 2003, with Puma describing its roots as connected to the Harambee, a racing shoe built for speed. The updated H-Street keeps a sporty vibe while also fitting into everyday fashion. With its black and silver color palette, mesh upper, and classic Puma logo, the style is simple and easy to wear.
In a statement, Rosé revealed that the Puma H-Street has already become one of her go-to sneakers. The BLACKPINK member explained that they are easy to wear, very comfortable, and light on the feet. She also said they look cute and are easy to combine with many outfits. In the campaign photos, she can be seen styling the sneakers with wide-leg jeans and a cropped black and white Puma polo shirt. She completes the look with a turquoise mini-bowling bag, creating a casual outfit that still feels polished.
“They’re effortless to wear, and most importantly, are super comfortable and almost light as air. They’re so cute, and one of those shoes you can just throw on with any outfit,” Rosé said.
The “APT.” hitmaker first joined forces with Puma in 2024, and since then, her connection with the brand has grown stronger. She has appeared in several campaigns and helped create buzz around Puma footwear. Meanwhile, the newest H-Street release arrived on March 12, 2026, and became available through Puma’s website, retail stores, and selected stockists.