On September 4, 2025, BLACKPINK’s Jennie rolled up to Ray-Ban’s pop-up store event in Seongsu-dong, Seoul, and let’s just say the cameras had no chill! The global eyewear brand chose the perfect muse, and Jennie’s appearance had the press crowding the venue. Fresh off her partnership with Gentle Monster, the BLACKPINK member proved she’s the queen of eyewear brands.
But the cherry on top? Jennie wore Ray-Ban’s Meta Wayfarer Sunglasses during the event, and within hours, they sold out in China. Yes, you read that right, sold out instantly! Ray-Ban’s online live store was flooded with comments from fans asking for “Jennie’s glasses” until the stock just disappeared. Talk about the Jennie effect: one look and suddenly, thousands of “purchase” buttons are pressed.
What makes it even juicier is that Jennie hasn’t even been officially announced as a global ambassador for Ray-Ban. But despite that, she’s out here moving their product like a pro and helping them sell out their sunglasses. Just like that, Jennie has now earned the title of “sold-out queen.”