BLACKPINK’s Jennie is once again proving she can turn anything into something expensive!. On September 20th, 2025, she launched her first official collaboration with Stanley 1913, dropping the “Midnight Ruby” collection. The line introduces two brand new Luxe products: the Quencher Luxe Tumbler priced at 75 dollars, and the All Day Slim Luxe Bottle, at 45 dollars. Both items carry Jennie’s vibe, inspired by her 2025 debut album, titled “Ruby.”
The collaboration is designed for fans who want practicality with a luxe flair. The 30 oz tumbler has double-wall vacuum insulation, a carry handle, and even comes with collectible charms like a capybara, a bear, and a Jennie nameplate. The smaller 12-oz bottle offers a more compact option but with the same premium feel. In comparison, regular Stanley cups usually cost from 25 to 45 dollars, so Jennie’s editions are definitely priced as collector items.
The reaction to these products has been mixed so far. While some fans are thrilled to show off their Stanley Cups, others have raised eyebrows at the price tag. Still, the demand is undeniable, with sales already skyrocketing just a day after release. For Jennie, who recently teamed up with Beats on a Ruby red headphone collab, this Stanley partnership is another step in blending music, fashion, and lifestyle.