SKIMS, Kim Kardashian’s brand, is offering full refunds or store credit for its $148 accessories Advent Calendar after it went viral due to customer backlash.
According to the company, they personally contacted everyone who purchased the calendar and gave them the choice between a full refund or SKIMS credit to use on other products. In their statement, the brand acknowledged that the calendar “didn’t meet expectations” for some buyers.
The product was part of SKIMS’ holiday collection and was advertised as “12 days of surprises.” However, in the unboxing videos that went viral (one of them surpassing 65 million views), customers showed that the contents mainly consisted of hair ties, scrunchies, bobby pins, keychains, a logo squishy, and a furry pocket mirror.
Many users criticized that, for the price, the contents felt closer to cheap items than something from a premium brand. The controversy spread quickly on TikTok and other platforms, and SKIMS decided to act by offering the option to get their money back or keep the calendar in exchange for credit.
The brand said they want every customer to be “truly happy” with what they receive and that the feedback will help improve future releases.