{"id":96935,"date":"2023-12-06T09:41:03","date_gmt":"2023-12-06T17:41:03","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=96935"},"modified":"2023-12-06T09:41:03","modified_gmt":"2023-12-06T17:41:03","slug":"hybe-receives-backlash-for-playing-on-bts-fans-emotions","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/hybe-receives-backlash-for-playing-on-bts-fans-emotions\/","title":{"rendered":"HYBE receives backlash for playing on BTS fans&#8217; emotions"},"content":{"rendered":"<p><strong>BTS<\/strong> is one of the most popular boybands of all time and the clear referent of success in the Kpop scene. Their career is beyond amazing and it shows after their fans, better known as ARMY, have always supported them. This beautiful interaction was used by <strong>HYBE<\/strong> to play on their emotions and sell new merchandise.<\/p>\n<p>On December 5, BTS\u2019 remaining members to enlist in the army went on a broadcast to talk for the<strong> last time<\/strong> with their fans. The Weverse\u2019s livestream was full of joy and emotions as they were completely happy to interact with the ARMY. HYBE didn\u2019t waste time and had a trick under its sleeve.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96964\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/12\/new-bts-merchandise-after-they-ended-their-livestream.jpg\" alt=\"\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/12\/new-bts-merchandise-after-they-ended-their-livestream.jpg 800w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/12\/new-bts-merchandise-after-they-ended-their-livestream-300x188.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/12\/new-bts-merchandise-after-they-ended-their-livestream-768x480.jpg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/12\/new-bts-merchandise-after-they-ended-their-livestream-750x469.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Just 12 hours after the stream ended, HYBE announced BTS\u2019 highly-anticipated project called,<em> \u201cArtist-made Collection,\u201d<\/em> which features BTS members\u2019 merchandise for ARMY. This announcement left a <strong>bad taste<\/strong> in everybody\u2019s mouth after it was considered that HYBE just played on fans\u2019<strong> emotions<\/strong>, and took advantage of their vulnerability.<\/p>\n<p>In addition, the collection announcement also sparked <strong>controversy<\/strong> because of HYBE\u2019s decisions surrounding the artists BTS collaborated with to bring this collection. Particularly, Jungkook was in the eye of the hurricane because the artist who helped him had a zionist view.<\/p>\n<p>Regardless of the controversy, BTS\u2019 new collection <strong>sold out instantly<\/strong>, demonstrating their big influence worldwide, particularly in South Korea. HYBE hasn\u2019t released any statement addressing the fans\u2019 outrage due to their decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS is one of the most popular boybands of all time and the clear referent of success in the Kpop scene. Their career is beyond amazing and it shows after their fans, better known as ARMY, have always supported them. This beautiful interaction was used by HYBE to play on their emotions and sell new [&hellip;]<\/p>\n","protected":false},"author":3102,"featured_media":96965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,16,7],"tags":[49],"class_list":{"0":"post-96935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-kpop","9":"category-news","10":"tag-bts"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/96935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=96935"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/96935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/96965"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=96935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=96935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=96935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}