{"id":91969,"date":"2023-10-25T20:22:12","date_gmt":"2023-10-26T03:22:12","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=91969"},"modified":"2023-10-25T20:22:12","modified_gmt":"2023-10-26T03:22:12","slug":"aap-rocky-is-new-creative-director-for-puma-x-formula-1-partnership","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/aap-rocky-is-new-creative-director-for-puma-x-formula-1-partnership\/","title":{"rendered":"A$AP Rocky is new creative Director for Puma x Formula 1 partnership"},"content":{"rendered":"<p><strong>A$AP Rocky<\/strong> has been widely recognized in the Hip Hop scene because of his innovative sound and his lyrical skills. This time, he is in the spotlight after he was announced as new creative director for Puma x Formula 1 partnership, joining Rihanna, his partner, as directors for Puma.<\/p>\n<p>The widely known brand, Puma, announced the <strong>long-term partnership<\/strong> with Rocky in order to focus on the intersection of sport and streetwear. This means he will embark in a journey of creativity and exploration for new ideas and, surely, a perfect campaign. In addition, he is set to appear in numerous visuals and video content from the brand as part of his partnership.<\/p>\n<p>It was also reported, Rocky is set to release exclusive Puma x Formula 1 accessories and an apparel collection later this year, which is going to serve as the sneak peek of what\u2019s coming next for Puma. During 2024, he is also going to take charge of <strong>marketing<\/strong> in the partnership, as he will curate activations at each race.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-92004\" src=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/10\/AAP-Rocky-creative-director-for-almost-three-years-at-Puma.jpg\" alt=\"\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/10\/AAP-Rocky-creative-director-for-almost-three-years-at-Puma.jpg 800w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/10\/AAP-Rocky-creative-director-for-almost-three-years-at-Puma-300x188.jpg 300w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/10\/AAP-Rocky-creative-director-for-almost-three-years-at-Puma-768x480.jpg 768w, https:\/\/www.musicmundial.com\/en\/wp-content\/uploads\/2023\/10\/AAP-Rocky-creative-director-for-almost-three-years-at-Puma-750x469.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A$AP\u2019s creativity direction doesn\u2019t end here, he is going to be completely<strong> immerse<\/strong> in the product creative designs for all the Puma x F1 products, in order to make them unique and give them his essence during 2025. Also, Rocky stated this partnership is truly inspiring because he is taking risks in order to succeed with the brand during a press release.<\/p>\n<p>Undoubtedly, A$AP Rocky is not going to let down anybody with his new releases with Puma because he is popular known for his<strong> creative<\/strong> process in his music, and he will be able to extrapolate his knowledge to the marketing field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A$AP Rocky has been widely recognized in the Hip Hop scene because of his innovative sound and his lyrical skills. This time, he is in the spotlight after he was announced as new creative director for Puma x Formula 1 partnership, joining Rihanna, his partner, as directors for Puma. The widely known brand, Puma, announced [&hellip;]<\/p>\n","protected":false},"author":3102,"featured_media":92005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,7,950],"tags":[],"tmauthors":[],"class_list":{"0":"post-91969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-news","9":"category-showbiz"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/91969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=91969"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/91969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/92005"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=91969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=91969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=91969"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tmauthors?post=91969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}