{"id":6444,"date":"2020-11-05T12:30:56","date_gmt":"2020-11-05T20:30:56","guid":{"rendered":"https:\/\/www.musicmundial.com\/en\/?p=6444"},"modified":"2023-02-23T03:15:32","modified_gmt":"2023-02-23T11:15:32","slug":"the-harvard-university-lectures-on-bts","status":"publish","type":"post","link":"https:\/\/www.musicmundial.com\/en\/the-harvard-university-lectures-on-bts\/","title":{"rendered":"The Harvard University lectures on BTS"},"content":{"rendered":"<p>The <strong>Big Hit Entertainment<\/strong>&#8216;s <strong>CEO Yoon Seok Jun<\/strong> attended an online conference on <strong>&#8220;Entertainment Business, Media and Sports&#8221;<\/strong> at <strong>Harvard University<\/strong>.<\/p>\n<p>In response to a question about the longevity of <strong>BTS<\/strong>&#8216;s success; Yoon commented<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote>\n<p>&#8220;There cannot be a second BTS because their authenticity and identity cannot be duplicated.&#8221;<\/p>\n<\/blockquote>\n        <\/figure>\n        \n<figure class=\"wp-block-pullquote\">\n        <blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"ko\" dir=\"ltr\">[\uae30\uc0ac] \uc724\uc11d\uc900 <\/p>\n<p>&mdash; BIGHIT MUSIC (@BIGHIT_MUSIC) <\/p>\n<\/blockquote>\n        <\/figure>\n        \n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And when someone about tjhe <strong>ARMY<\/strong>, Yoon said,<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote>\n<p>&#8220;They take the concept of BTS and create content to spread the group&#8217;s story to those who don&#8217;t know them.&#8221;<\/p>\n<\/blockquote>\n        <\/figure>\n        \n<p style=\"text-align: left;\">He gave the lecture twice, each with about <strong>160<\/strong> students, while explaining the success factors and business strategies based on the experience and expertise of <strong>Big Hit Entertainment<\/strong> and <strong>BTS<\/strong>.<\/p>\n<p>However, BTS will premiere their new single &#8220;<strong>Life Goes On<\/strong>&#8221; along with their smash hit &#8220;<strong>Dynamite<\/strong>&#8221; at the <strong>2020 American Music Awards<\/strong>. The awards ceremony will take place on November 22, two days after the release of &#8220;BE&#8221;.<\/p>\n<p>According to information from Variety, the new album will offer more participation of the idols in the project.<\/p>\n<figure class=\"wp-block-pullquote\">\n        <blockquote>\n<p>\u201cFor this particular album, the septet went one step further and got involved not only in the process of making music; but also in all production: concept, composition, design, EVERYTHING. It reflects BTS&#8217;s deepest thoughts, emotions, and reflections as they worked on the album.<\/p>\n<p> &#8220;<\/p>\n<\/blockquote>\n        <\/figure>\n        \n<p><\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Big Hit Entertainment&#8216;s CEO Yoon Seok Jun attended an online conference on &#8220;Entertainment Business, Media and Sports&#8221; at Harvard University. In response to a question about the longevity of BTS&#8216;s success; Yoon commented &#8220;There cannot be a second BTS because their authenticity and identity cannot be duplicated.&#8221; [\uae30\uc0ac] \uc724\uc11d\uc900 &mdash; BIGHIT MUSIC (@BIGHIT_MUSIC) And [&hellip;]<\/p>\n","protected":false},"author":3106,"featured_media":6446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[49],"class_list":{"0":"post-6444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kpop","8":"tag-bts"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/6444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/users\/3106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/comments?post=6444"}],"version-history":[{"count":0,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/posts\/6444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media\/6446"}],"wp:attachment":[{"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/media?parent=6444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/categories?post=6444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmundial.com\/en\/wp-json\/wp\/v2\/tags?post=6444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}